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Category Archives: IT Vacancies

1312 3651 Introduction to the method of multiple scales

For this reason, we don’t use these as often and prefer the next two options. You can have participants rate their preference and strength of preference all in one item using a comparative scale. The scale below asks participants to rate their preference and intensity for two rental car companies on four website attributes. When … Continue reading 1312 3651 Introduction to the method of multiple scales

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